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BEL Kiri Reduces Digital Ad Emissions by 39% with Impact Plus

13.3.24

By Marion Cardona

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Check out our white paper "Reducing the Carbon Impact of Digital Advertising"

There is an urgent need to share knowledge and best practices to guide the industry toward a more sustainable advertising ecosystem. Download our white paper to start making a difference.

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Read our 2023 Carbon Report

The digital advertising landscape is constantly evolving, with new platforms, formats, and targeting options emerging all the time. But amidst this rapid change, a new consideration is gaining traction: sustainability.

It’s estimated that one digital ad campaign delivering 1 million impressions has the same carbon footprint as a round-trip flight from Boston to London

With the ever-growing volume of online ads, the environmental impact is significant and can’t be ignored.

Bel Group's Green Strategy with Impact Plus

That’s why forward-thinking brands are taking a closer look at the environmental footprint of their digital advertising campaigns.

One such company is the BEL Group, a major cheese marketer known for their Kiri brand. Recognizing the growing importance of sustainability, BEL partnered with Impact Plus to tackle this challenge.

Learn the specific strategies they employed to achieve a 39%* reduction in greenhouse gas emissions, all while maintaining campaign effectiveness.

This case study offers valuable insights for any brand looking to navigate the exciting world of digital advertising while keeping sustainability at the forefront.

*Source: Impact Plus Methodology

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