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Stay informed on the latest in sustainable advertising. Impact Plus' expert team provides regular insights and analysis on every aspect of decarbonisation within the digital advertising industry.
How L’Oréal went from pilot studies to global emissions reduction activity
In the latest Impact Plus success story, find out how global beauty brand L’Oréal scaled up its emission reduction activity with Impact Plus’ solutions
Sustainability Simplified: Decarbonizing your Digital Campaigns at Scale
Decarbonizing Digital: How to Reduce Your Campaigns’ Carbon Footprint
Reducing the Carbon Impact of Digital Advertising
Taking action around climate change cannot wait. The advertising industry is a major contributor to greenhouse gas (GHG) emissions, in part due to the carbon cost of its digital activities.
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Why Sustainability is Key to Solving Ad Tech's Gender Crisis
The ad tech industry faces a critical talent shortage, particularly among women. Prioritising sustainability can not only address this gap but also attract a more diverse and purpose-driven workforce
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The carbon footprint of Super Bowl Ads: the hidden cost of the Big Game
The Superbowl commands enormous attention from audiences and advertisers, but there is a hidden cost: damage to the planet
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Lucy Zakrzewska returns to Impact Plus with a focus upon growing UK partnerships
Impact Plus is delighted to welcome Lucy Zakrzewska back from maternity leave!
Sustainability consultant Christina Wu joins Impact Plus as International Customer Success Manager
Leading sustaintech platform hires former PHD, Digitas and OMD media analyst to advise advertisers on how to reduce the carbon footprint of their digital campaigns
AI, market consolidation, and sustainability: digital advertising predictions for 2025
With new adtech and new legislation on the horizon, the Impact Plus team has put together our predictions for this year in sustainability.
How L’Oréal went from pilot studies to global emissions reduction activity
In the latest Impact Plus success story, find out how global beauty brand L’Oréal scaled up its emission reduction activity with Impact Plus’ solutions
Ad Net Zero: Are we nearly there?
Speaking at the IAB UK’s Last Thursday Club event, Impact Plus’ Product Marketing Director Bernie Sham shared his thoughts on when – and if – our industry will reach Ad Net Zero.
Dreaming of a greener Christmas: 5 ways to cut emissions from your festive ads
This is the season when the environmental impact of digital advertising becomes almost as bloated as our waistlines. Here are some ways to run greener festive campaigns.
Impact Plus Win Twice At Campaign Ad Net Zero Awards For L’Oréal and Heineken France Campaigns
Impact Plus has won both the categories for which it was entered at this year's Campaign Ad Net Zero Awards
