Reducing the carbon emissions of your digital ad campaigns can seem complicated — but it doesn’t have to be.

Our guide to sustainability demonstrates how any advertiser can reduce the greenhouse gas (GHG) emissions of their digital campaigns.

Importantly, the guide also shows how you can achieve that without compromising the effectiveness of your campaigns, making scaling up your reduction efforts even more appealing to your business.

This step-by-step guide to decarbonizing your digital campaigns takes you through the entire process, from start to finish. From getting buy-in from your team, through the initial pilot studies, all the way to scaling up — this is a must-read resource for anyone looking to reduce their campaigns’ impact on the planet.

At Impact Plus, we help advertisers achieve their 2030 reduction goals, by guiding them through three key steps: Evaluate, Reduce, and Scale.

Download the guide to find out how you too can implement those steps.