Introducing our latest Carbon Report
10.10.24
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25.7.23
At Impact Plus, a pioneering French sustaintech company, we provide innovative solutions for digital advertising players to evaluate and reduce their environmental impact. As part of our commitment to sustainability, it’s imperative for us to measure our own GHG emissions. After all, we should walk the walk, as well as talk the talk.
While it may seem obvious for a company like ours to assess its carbon footprint, it’s vital to emphasize that all businesses, regardless of their focus, should be concerned about their impact on the environment. It doesn’t take that long and it’s simple to do. With a team of just 30 people, conducting our yearly carbon report is straightforward, efficient, and cost-effective.
Even though we are not legally obliged to do it, producing a carbon report aligns seamlessly with our core values. From our very first year in business, we have aimed to ensure that the carbon impact of our company’s operations does not exceed the GHG emissions reductions we help our clients achieve through their digital advertising campaigns. And, as we scale our operations, measuring and managing our GHG emissions becomes increasingly important and crucial.
Many of us are leaders who genuinely care about the environmental issues future generations will face. Conducting a carbon report not only aligns our values with our business objectives, but also invites our employees to join us on this collective journey.
In various sectors, investors are beginning to demand carbon reports as a prerequisite for any partnership, as CSR involvement brings value to a company. We also require all companies in our supply chain to conduct carbon assessments, ensuring that we collaborate with providers who meet our ESG criteria. If potential partners don’t meet this requirement, we will reconsider our working relationships.
If potential partners do not fulfil certain requirements, such as the European Union’s Corporate Sustainability Reporting Directive (CSRD), we will reconsider our working relationships.
For those of us technical engineers and analysts, running a carbon impact report is a compelling exercise. It enables us to identify the specific factors contributing to our emissions and helps us prioritize our actions more effectively.
Numerous certified online tools are available for companies to create their own reports, and the cost of creating one is quite reasonable. The service we use costs less than €1,000 per year, and once the company’s financial report is prepared, it takes less than a day to run the assessment. We ask our providers to conduct their own assessments since there’s no excuse not to do it, and we want to establish a virtuous cycle.
Firstly, it’s crucial that you include Scope 1, 2, and 3 emissions in your report. If you don’t include all of them, you will be missing out on key information that affects your overall impact on the environment. Scope 3 is the hardest to work out, but for Impact Plus, they represent 99% of our overall emissions.
Secondly, creating an accurate carbon report is an iterative process. In the early years, the data may have some margin for error, and, by involving your supply chain, you’ll be able to refine the numbers year after year. The granularity of the results can often be limited because of the initial data that’s been shared, making it challenging to implement specific changes across each scope. The tools available for carbon measurement typically provide a broad overview that may not capture the complexities of each business's supply chain.
Additionally, it’s essential to evaluate the carbon intensity of your products and services based on your operations. This is precisely where Impact Plus excels: we assist media buyers and sellers in reducing their GHG emissions by tailoring our approach to their specific needs. A simple carbon report alone would not suffice for such nuanced solutions.
Our 2023 Carbon Report contains a wealth of insights. If you would like to explore our findings further, click here, and please don’t hesitate to reach out with any questions.