Inspiring Success Stories in Sustainable Advertising

Creative Optimization

Creative assets are often shot and distributed at higher quality than the human eye can distinguish on our screens. By optimizing these assets to the platform and devices on which they are viewed, we can save significant resources from the servers, networks and devices required to display them, without impacting the users’ viewing experience. This reduces electricity consumption and therefore GHG emissions.

Ad & Format Selection

Not all ads or ad formats have the same performance on either media KPIs or environmental KPIs. By providing analysis on the environmental KPIs our customers can combine this with their regular media KPIs and determine the most effective, least wasteful combination of ads and formats to achieve their objectives - both media and environmental.

Device and Connection Mix

Larger displays and non-WiFi connections require more electricity to run and more resources to produce. By quantifying the environmental performance by device or connection type, we enable our customers to evaluate the correct mix to achieve their campaign objectives as well as their environmental goals.

Low Carbon Scheduling

Power grids go through peaks and troughs of carbon intensity. This depends on the load placed on the system and proportion of non-fossil sources available at any given time. By providing information on the carbon intensity of our clients' region, we can help inform them when campaigns can be run with a reduced impact on the environment. Where this coincides with effective timing for the campaign, our clients’ can activate this lever to boost both campaign and environmental performance.

Eco-bidding

Bidding algorithms can be adjusted to incorporate additional signals for optimisation. By feeding these systems with Impact Plus' environmental data, they are able to optimise for reduced carbon emissions by format, time and/or context, alongside their campaign media objectives.

Success stories