Powering a more sustainable advertising ecosystem

" Seeing first hand how small changes can have a significant effect on our campaign’s footprint, with no negative effect on performance shows that we can have advertising that is more sustainable for both the environment and for business without compromise "

" We're delighted to be able to take control of our optimization levers for digital advertising with the help of Impact Plus and are thrilled with the significant 43% reduction in emissions achieved so far. It’s a promising step on our path to decarbonizing our entire media and advertising footprint "

" At BEL, sustainable development is at the heart of everything we do. In terms of marketing, our approach is to reduce our CO2e footprint across the entire value chain - from production to media amplification. The proof of concept with Impact Plus was a concrete and successful example of how sustainability doesn't mean sacrificing media performance. "

" As we oversee campaign strategy and performance, our dual goal is to ensure campaign effectiveness while minimizing environmental impact. That's why we partnered with Impact Plus through our GroupM France collaboration since 2022, helping us identify and mitigate these impacts, with campaign insights shaping our strategic thinking. "

" Thanks to Impact Plus’ benchmark, since 2020, we have been able to position our performance against the market and identify where to focus our efforts. In 2022, the optimisations implemented have allowed us to reduce our GHG emissions by 35% across the campaigns measured. "

" As a pioneer in environmental issues, we had a duty to measure and seek to reduce the GHG emissions associated with our media campaigns. Calling on Impact Plus to limit the environmental impact of our advertising was a prerequisite. "

" Heineken has made a global commitment to reduce its greenhouse gas emissions. Impact Plus is one of our priority partners to measure and reduce the greenhouse gas emissions of our campaigns through a learning program on our social media and programmatic levers. "