evaluate impact +reduce impact + Scale impact +

Powering a more sustainable advertising ecosystem

Create a world where environmental impact is a key component of your digital advertising campaigns

why usE impact plus

Evaluate
and
reduce
the
greenhouse
gas
emissions
(GHG)
of
your
digital
media
with
a
global
sustaintech
partner
using
innovative
solutions
and
expert
support

95%

of our clients reduce GHG emissions from their digital ads

Zero

negative impact on clients' media performances

of GHG emissions are due to the digital services

Get media-related solutions and indicators to develop and exceed your sustainability goals

HOW TO DO IT

01

Evaluate

Evaluate
02

Reduce

Discover and understand opportunities for reduction
Act on opportunities while maintaining effectiveness
Quantify the reduction of GHG emissions
Reduce
03

Scale

Integrate and automate with your own techstack
Track your progress across your entire business
Drive change and set industry best practices
Scale

OUR SOLUTIONS

Decarbonize your digital media

Campaign Studies

Campaign Studies

Understand your campaigns

Get our experts’ insights into your live digital advertising campaigns’ carbon emissions at a granular level and look back at past campaigns for further insights.

Use to
Evaluate
Reduce
Features
Fully managed service
One-on-one contact with a Sustainable Media Analyst
Creative optimization
Campaign detailed analysis
Reduction action recommendations
Market benchmark
+ more
ESP

Environmental Sustainability Platform (ESP)

Measure your impact day by day

Automatically evaluate the greenhouse gas emissions generated by your digital advertising campaigns and measure your progress.

Use to
Evaluate
Reduce
Scale
Features
Self-service + Sustainable Media Analysts support
GHG reduction monitoring
Interactive dashboards
Market benchmark
Automated data collection
Feeding optimization algorithms
+ more
Creative Optimizer

Creative Optimizer

Optimize your creative assets online

Reduce the environmental cost of your video creatives, quickly and easily

Use to
Reduce
Scale
Features
Self-service
Maintains campaign effectiveness
Maintains video quality
Optimized for each buying platform
Standalone or ESP-integrated
+ more

Request a demo

Want to see how you can measure and reduce the GHG emissions from your digital advertising campaigns without impacting business results? Request a demo today

our clients

They reduced their environmental impact with us

" HEINEKEN France partnered with Impact Plus and Jellyfish global digital marketing agency, to reduce greenhouse gas (GHG) emissions from its digital programmatic campaigns. "

Read the case
Read the case

YOU CAN ALSO CHECK

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Taking action around climate change cannot wait. The advertising industry is a major contributor to greenhouse gas (GHG) emissions, in part due to the carbon cost of its digital activities.

10 min

Why Sustainability is Key to Solving Ad Tech's Gender Crisis

The ad tech industry faces a critical talent shortage, particularly among women. Prioritising sustainability can not only address this gap but also attract a more diverse and purpose-driven workforce