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Stay informed on the latest in sustainable advertising. Impact Plus' expert team provides regular insights and analysis on every aspect of decarbonisation within the digital advertising industry.
How L’Oréal went from pilot studies to global emissions reduction activity
In the latest Impact Plus success story, find out how global beauty brand L’Oréal scaled up its emission reduction activity with Impact Plus’ solutions
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Impact Plus’s L’Oréal and HEINEKEN France Campaigns Shortlisted For Campaign Ad Net Zero Awards and The Wires
Impact Plus is celebrating this week after being shortlisted in three categories at this year’s Campaign Ad Net Zero Awards and The Wires.
Climate Week: how to tackle digital advertising’s biggest sustainability challenges
Sustainability often faces a significant hurdle: it’s seen as a cost rather than a strategic investment
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5 Things You Should Know About the Global Media Sustainability Framework
Since its launch at Cannes Lions, there’s been a lot of talk about the Global Media Sustainability Framework. But how does it work and how does it affect people across the industry?
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Impact Plus Hires Séverine Loeuille as Global Marketing Director
Global Sustaintech Platform Impact Plus Hires Converteo’s Séverine Loeuille To Lead Marketing Team
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Impact Plus Launches Self-Service Solution That Enables Advertisers to Significantly Cut Video Emissions Without Changing Media Plans
Global sustaintech platform’s new Creative Optimizer tool can reduce digital ad emissions by up to 40% without affecting campaign delivery or performance.
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Impact Plus launches tool to cut video ad emissions by 40%
Impact Plus' Creative Optimizer helps advertisers reduce video ad emissions by up to 40% without affecting performance or changing media plans
BEL Kiri Reduces Digital Ad Emissions by 39% with Impact Plus
The digital advertising landscape is constantly evolving, with new platforms, formats, and targeting options emerging all the time. But amidst this rapid change, a new consideration gains traction.
Why You Don't Need to Sacrifice Performance to Make Your Digital Ads More Sustainable
In a world grappling with the escalating threat of global warming, it’s crucial to recognise that the exponential growth of the digital advertising has left a substantial carbon footprint.
How Digital Ads Pollute (and What to Do About It)
Digital advertising has become an integral part of our online experience, seamlessly integrated into our daily lives.
Effectively Reducing Emissions in Digital Advertising: A Path Towards Sustainability
The topic of carbon emissions from advertising is a complex one, and it’s crucial that we address it with proactive actions.
Weborama Reduces Ad Campaign Carbon Footprint with Impact Plus
Weborama Reduces Environmental Impact of Campaigns with Impact Plus
