Welcome to our blog!
Stay informed on the latest in sustainable advertising. Impact Plus' expert team provides regular insights and analysis on every aspect of decarbonisation within the digital advertising industry.
How L’Oréal went from pilot studies to global emissions reduction activity
In the latest Impact Plus success story, find out how global beauty brand L’Oréal scaled up its emission reduction activity with Impact Plus’ solutions
Are you using the right KPIs to reduce your digital advertising emissions?
As a responsible advertiser, agency or adtech company, you’ve taken action by tracking sustainability KPIs for your ads, using them to guide your decisions. However, you’ve been puzzled by something.
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Impact Plus Secures €2M Seed Funding to Boost Sustainable Digital Ads
The investment will enable technology development and international expansion to support its drive for more sustainable digital advertising
4 Essential Summer Reads for the Latest in Digital Advertising Sustainability
Interested in keeping up with the latest in sustainability in the world of marketing and digital advertising? Look no further!
Sustainability and the CMO: Driving Environmental Responsibility in Digital Advertising.
Sustainability is a defining issue of our time. At Impact Plus plus we believe it is driven by more organization realising it is high time to act to reduce the increasing impact of climate change.
Impact Plus and Scibids Partner to Cut GHG Emissions in Digital Ads
With this partnership, programmatic media buyers can now automatically measure and reduce Greenhouse Gas (GHG) emissions from their online media plans
Pyure and Impact Plus Partner to Cut GHG Emissions in Digital Ads
New Partnership Between Impact Plus and Pyure Enables German Advertisers to Reduce Environmental Impact of Digital Campaigns
Sam Frost Joins Impact Plus to Lead UK Revenue Growth for Sustaintech
Global Sustaintech Platform Impact Plus Hires Former Spirable Sales Manager Sam Frost To Drive UK Revenue Growth
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